As a global entertainment executive, Michelle brings multi-faceted skills and experience to every professional situation.
STUNTS
FEATURED WORK
COMIC-CON
"Archer" / Kingsman crossover
Produced customized animated Kingsman / Archer short with Floyd County productions and FX Networks. The 2:35 short debuted in Hall H at Comic Con as our Cold Open to the main panel and was pushed out online via movie and show handles.
LIVE COMMERCIAL
The Greatest Showman
Produced the first live Movie Commercial - a full 2 1/2 minute commercial featuring film cast doing a Live Musical performance. The collective reach of all our social support including talent and social influencers has reach of 192.4MM followers.
SPORTS
FEATURED WORK
HIDDEN FIGURES ESPN
ABC / NBA CHRISTMAS DAY
Produced customized marketing support across all NBA platforms featuring NBA players and their daughters in an in-depth discussion about following your dreams just like the real Hidden Figures - Katherine Johnson, Mary Jackson, and Dorothy Vaughn. NBA talent includes Tyson Chandler, Paul Pierce, Deron Williams.
DEADPOOL BECKHAM
Deadpool and David Beckham are ready for the FIFA World Cup. This isn't just some sporting event, it's a four-week fist fight for the championship.
INTEGRATIONS
FEATURED WORK
ABC “THE GOLDBERGS" - EDDIE THE EAGLE
Produced integrated “B” Storyline featuring character Barry trying to his “sport” like Eddie.
WolverinE
"How I Met Your Mother"
How I met your mother Produced integrated Wolverine "B" Storyline with 20th Television
ANIMATION
FEATURED WORK
UnBULLievaBULL
CHINA SHOP
Produced an "UnBULLievaBULL" CHINA SHOP obstacle course navigated by John Cena in both a Ferdinand suit and as himself, as he talks about the film. The expansive China Shop was then shared and re-purposed throughout all Theatrical Marketing pillars. The course was ultimately navigated by National press, Field Publicity, Digital and Social Influencers, along with Distribution Social influencers for our two day Press-day (in lieu of junket).
Peanuts
"Watch What Happens Live"
Produced a segment of "Watch What Happens Live" featuring Andy Cohen playing a game with his guests entitled "crack that nut". Andy's guests needed to guess / identify the "peanutized" Bravolebrities.
BROADCAST COLLIDES WITH SOCIAL
FEATURED WORK
Prometheus ESPN TV + TWITTER
Produced a custom segment with NBA Analyst to drive viewers from in-game coverage to immediate Post game recaps in Sports Center. The stunt aligned with a Twitter push #AreYouSeeingThis and trended over the 24-hour window.
War for the Planet of the Apes
+ THE EXPERIENCE INSTAGRAM
Create and establish "experiential" events to supplement press junkets and promotional support on behalf of films. Ambassadors of outlets went through "ape training" at WETA Digital.
PARTNERSHIPS TALENT ENDORSEMENTS
FEATURED WORK
"Key & PeelE" - Die Hard
Keegan Michael Key and Jordan Peele as their valet doorman characters discussing "Bruce Willy as their Jam".
algee smith "Spoken word” - the hate U give
Algee Smith performs a spoken word piece from his character Khalil’s POV observing and describing the events that occur after his death.